Sunday, May 10, 2009

Does Your Practice Measure Up With DD Palmer's Practice?

In 1902, seven short years after the birth of chiropractic, DD Palmer was practicing his art, science, and philosophy in Davenport, IA. He had a private practice and a one adjusting room office. Private practice had a different meaning for him back then.

There was about one hundred chiropractors in the entire world. Less than 1% of the population ever heard of the word chiropractic, and far less had any understanding of what chiropractic is and what we do. In 1902, DD practiced in rural Iowa in a sparsely populated area in the middle of farms. This was really "private" practice. He was alone and isolated.

However, he had a purpose and a vision. He was consumed with a burning desire to share his discovery with the world in spite of the fact there were no laws governing the practice of chiropractic and what he was doing was against the law. You should even be aware of the fact that DD Palmer did go to jail for practicing medicine without a license so you and I can practice with freedom today.

In 1902 in his one room office with two adjusting benches and lots of patient gowns hanging from the walls, he adjusted 11,389 patients. Yes, you read that correctly. He averaged 219 patient visits a week at a time when he was swimming upstream as a single doctor caring for people in a way that was illegal and unheard of. By the way DD Palmer practiced part time.

So with all that going against him, why was DD adjusting far more people every week back in 1902 than the average chiropractor adjusts today? The average chiropractor adjusts 100 visits a week today and everyone alive knows about chiropractic. Everyone also knows that it is legal, recognized and woven into the fabric of our culture.

We have the luxury of modern media, modern communication systems and modern equipment. There are thousands of us and we even have tons of research validating what we do. Is your practice bigger than DD's was in 1902, and if not, when will you take it over the top?
Source: Bob Hoffman, D.C., The Masters Circle

No comments: